I love entrepreneurship, whether it involves building an independent business from the ground-up, rescuing a new opportunity, becoming a franchisee, supporting a franchisor or navigating a multi-generational family business. Regardless of the business venture, the path is filled with excitement, opportunity and growth. I appreciate all the acquired lessons this entre-path continues to teach me, from life experiences, relationships, school, mentors and coaches.
I enjoy working with entrepreneurs and organizations to support leadership development, smart business decisions and overall goal attainment. My passion surrounds sharing my business experiences, knowledge and evidence-based strategies alongside inspiration to promote personal and professional growth!
My franchise journey.
Before I realized a franchise relationship was like a business marriage, I was a franchisee. I sometimes experienced isolation, disconnection and misalignment with the franchisors overall mission. I felt like a ping pong ball bouncing between communication from corporate and negative perceptions of certain franchisees who lost trust in the organization. I craved support and solutions to build a successful business.
After tripling revenue, I sold my business and became a franchisor business coach for another organization. I learned my previous feelings of frustration and misalignment were common among other franchisees. I became frustrated when I couldn't connect with some of them to help. I felt helpless.
Immediately, I returned to school for a doctorate in Business Psychology and conducted new research in improving franchise relationships and business outcomes. Now I appreciate helping franchisors to experience strengthened relationships with their franchisees so they too can benefit from a higher performing network.
I enjoy inspiring and empowering people using 20 year’s experience as a Therapist, Crisis Counselor, Entrepreneur, Business Coach and Consultant. To help my clients reach a new level of success, I combine my personal experiences, professional opportunities, and research to create an integrated approach unique to leaders and their organization.
Applying clinical and business psychology to entrepreneurship and businesses, provides solutions to one of the most stressful problems- people. All my work is guided by evidence-based research and theory. I earned a Master’s degree in Counseling and Doctorate in Business Psychology. As a lifelong learner, I continue to conduct research to contribute innovation to the field while also collaborating with industry leaders.
“Lindsay is an incredibly talented professional who truly understands the model of the Franchisor/Franchisee business both as an owner and as a Business Coach/Consultant. Lindsay's strengths focused on creating goals with owners, challenging them, and then holding them accountable... all with one strategy in mind, making them successful owners."
Bob Schwanke, Business Performance Manager
Commit to the highest standards of professionalism. Deliver exemplary results.
Encourage growth in ourselves and others. Learn from opportunities and take accountability for mistakes.
Build, maintain and encourage strong relationships.